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Ad-Free Opera Browser

Published on 10/01/05 at 07:49:57 GMT by Andy Alkaline

Opera is looking to mobilise its existing community of users in order to overtake Firefox as the number two browser on the desktop. Last week, Opera decided to give away an ad-free version of its browser for the first time. Jon von Tetzchner, chief exec of Opera Software, said that by removing the inclusion of banner ads from the free version of its browser the company had removed the biggest reason users might have for avoiding its software...

http://www.theregister.co.uk/2005/09/30/opera_strategy/

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