FotW (Found on the Web): Pheedo Advertising Solutions http://www.pheedo.com/ Pheedo Advertising Solutions Pheedo, Inc creates tools that enable individuals, organizations and corporations to promote, analyze, and optimize their weblogs and content feeds with simple, yet robust software and services. Solutions for Publishers: Feed Manager, Blog Network, Blogsnob Traffic Exchange. Pheedo started as a simple idea to help thousands of bloggers, micro-publishers and large media outlets in need of a flexible advertising solution. San Francisco Bay Area -- Walnut Creek, CA -- 888-495-8384 -- PheedoSF at pheedo dot com Management Team: Charles Smith, President, COO; Adam Kalsey, Chief Technology Officer; Bill Flitter, Chief Marketing Officer.
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I read their blog and bring the quotes that caught my eye and some links I've followed below - for the speed readers of you:
http://www.pheedo.info/archives/000250.html A sound case to include Blogs and RSS in your marketing mix March 06, 2005 by Bill Flitter "Blogs and RSS are a cost-effective customer acquisition tool [...]" examines online lead generation techniques compared to blogs and RSS: - White papers "People buy from people, not some faceless emotionless piece of paper" - Search "improve your organic search results" - Display Ads: "RSS is stealing banner ad impressions..." - Email Newsletters: "sending content via email is increasingly getting more time consuming and costly. RSS is not mainstream yet however pepare for the future." - Public Relations: "Blogs and RSS [...] are a great tool to communicate to your customers and the press; [...] use RSS to monitor the conversations on other blogs. ..."
http://www.pheedo.info/archives/000064.html RSS, The Superhero: Moving from email to RSS "Clickz's article The Deadly Duo, SPAM and Viruses April 2004 is a must read. I was shocked by the numbers: 1. 64% of email according to Brightmail received in April '04 was SPAM. Postini has it higher at 78%. [...]" "If content syndication is the answer, a few things need to happen. [...] a few suggestions on how we can send less email and adopt RSS. " /o cool suggestions
http://rss.marketingstudies.net/index.html?3b Save Your Internet Marketing with the Power of RSS Win Back Your Customers and Prospects, Boost Your Search Engine Rankings, Get Hoards of New Traffic and Increase Sales /o excellent reading, promotes an ebook "Unleash the Marketing & Publishing Power of RSS"
http://www.marketingstudies.net/blogs/rss/archive/000257.html RSS Advertising: Interview with Bill Flitter, Pheedo.com February 28, 2005 posted by Rok Hrastnik in RSS Audio Interviews and Conversations "We interviewed Bill Flitter of Pheedo.com, one of the leading people in the RSS marketing industry, to get all the key information about advertising in RSS feeds. [...]" 50 minute long audio files of the interview
http://www.pheedo.info/archives/000241.html Learn more about AttentionXML from its cheerleader "[...] Steve Gillmor, journalist with ZDNET, [...] AttentionXML is a new technology initiative that will present a richer view than that available through just a static list of rss feeds. [...] will help you manage your blogroll, turning it from a list into an interactive, filtered stream of content [...] injects intelligence back into the system, as it will use data gathered on what you are reading when to help improve the community understanding of what great content is. It will let you "vote" with your attention, to make the content that is collectively most valued most accesible. [...]" ¶
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