Dougal Campbell and Matt Mullenweg teamed up to bring the pinger to the world.
Why? Classical search engines crawl the web to find updates. This is extremly inefficient and too slow, especially in the blogsphere. A number of services designed for tracking blogs accept a small message, called a ping, that lets them know that a blog was updated so they can come check you out. These services have fresh data possible, the Web site doesn't get a thousand robots spidering. Everybody wins. Blogrolling scripts check update services to see what's updated and then they reflect that on everyone's site. Services like Technorati spider the links to tell who's linking to whom. If a blog shows up on someone's Technorati link list for their site (often called an "egorati search") they're likely to visit the blog to see what has been said. Sites like http://weblogs.com/ and http://blo.gs/ list the most recently updated blogs.
By bookmarking the Ping-O-Matic ping results page one can have fast pinging of almost a dozen services in a single click.
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