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From SEO Book.com :
Appearing Transparent is Profitable, Being Transparent is Not
It is far more profitable to appear transparent than it is to actually be transparent.
Your FICO Credit Score Follows You Around the Web
Google is shopping contextual ad targeting technology that factors in FICO scores.
How to Make Easy Money on Google
AdAge highlighted how Google's scammy make easy money ads are starting to erode their brand value.
SEM Training: Do You Make These 14 Common SEM Errors?
Here are 13 common search engine marketing issues that are common amongst webmasters new to the field of SEM. What are some of the most common and frustrating SEM issues you have come across?
How To Spot Keyword Trends
Tips on how to find trends and use them to help drive your SEO strategy.
SEO Pivot - a Lightweight SEM Rush 100 Results Deep
The SEM Rush team launched another cool SEO tool called SEO Pivot.
Free Keyword Research Tool for Bloggers
Wordtracker launched a free tool to help bloggers quickly and easily do keyword research and optimize their blog posts.
Google Sending Out Keyword Suggestions via Email
Google has been email AdWords customers keyword suggestions.
What Would Google Do? - Book Review
A review of Jeff Jarvis's "What would Google do"
FTC Going After Bloggers = Epic Fail
Shouldn't the FTC police ad networks and search engines BEFORE going after individual bloggers? Please share your thoughts!
Google to Promote Affiliate Product Ads in Search Results
Google is going to start promoting product ads directly in their search results in a new beta test. They intend to be compensated on a cost per action / affiliate basis.
Vanity URLs on 3rd Party Websites Are Worth Almost $10
An explanation of why vanity URLs on social media sites are not that valuable.
Expert SEO Testing: Usually Worthless
Matt Cutts recently highlighted that over a year ago Google changed how they handle rel=nofollow. We evaluated how this information can be used to reflect back upon SEO advice.
What Does $14 Million Worth of PageRank Look Like?
Why is it that Google tries to scare the SEO industry out of buying a link here or there, and then allows corporations to buy millions of dollars worth of PageRank without resetting it?
The Search Taxonomy: Getting Inside the Mind of the Searcher
A look at the three types of search queries.

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